FORMER TOUR DE FRANCE COACH AND SKRATCH LABS FOUNDER LAUNCHES ENERGY BAR FOR HUNGRY, TIME-STRAPPED PEOPLE
Boulder, COLO. - (October 16, 2017) - Skratch Labs, a functional food and beverage brand, announced today the release of its Anytime Energy Bars, made with real food that provides enough clean fuel for Tour de France cyclists but tasty enough as a snack any time of day. A first-of-its-kind for Skratch Labs, the bars come in three varieties made with real fruit, nuts, brown rice crisps and quinoa. The recipe was purposefully created with a balance of protein, carbs and fat with 50 percent less sugar than traditional energy bars. The Anytime Energy Bars, sold individually and in packs of 12, are available at www.skratchlabs.com and in stores throughout the country.
No more choking down those dry, dense energy bars filled with artificial flavors, coloring or flavor agents. The Anytime Energy Bar, both chewy and crispy, is an all-natural food bar available in three flavors – Chocolate Chips & Almonds, Cherries & Pistachios and Ginger & Miso. Each bar is made with plant-based ingredients which allow for easier digestion, fast absorption, and sustained energy. Additionally, each bar is vegan, dairy free, non-GMO, cholesterol free and has no trans fats.
“After noticing that pre-packaged energy bars were constantly being consumed because of convenience, we decided to try to make an option that was healthier,” says Dr. Lim, founder of Skratch Labs. “Each Anytime Energy Bar provides a balanced nutrient profile, using the fewest number of whole food ingredients, and enough energy density to ensure that the best athletes in the world can perform at their highest level or to stave off hunger anytime of the day.”
Whether you’re a person who stays active chasing kids or a pro sports career, Skratch Labs products are made for people who push themselves. When it comes to nutrition, the company believes “less is more” and ensures every ingredient has a purpose, which is why they paid extra attention to the benefits of each ingredient found in its NEW Anytime Energy Bars. Pistachios benefit heart health, cherries reduce inflammation, and quinoa’s complete protein rebuilds muscles.
About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a functional food and beverage brand that takes care of athletes by creating real food and drink mixes that hydrate, fuel and rebuild. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.
Products can be purchased online at www.skratchlabs.com or at local retailers - bike shops, running stores, gyms and online retailers.
